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Coastline Housing

Coastline Housing has been a client since 2008.

We were recently tasked with raising the profile of a historically significant industrial site in Camborne, Cornwall and its re-development.

The Trevithick View and Camborne Public Rooms site has now been completed by the housing association into affordable homes, residential care facilities and retail use.

On-going media relations activity and project partner liaison resulted in extensive local, regional and national press coverage and public interest including on-site press visits throughout.

Trevu Road was once home to the world-renowned Holmans Foundry. In its place has emerged 56 affordable homes, the vast majority of which were let to local people with 12 being sold through the shared ownership scheme.

The development took seven years to complete due to a stringent and thorough consultation and funding process, and was borne from local residents’ desire to regenerate a much loved, historically important but neglected, industrial brownfield suite of disused factory units into a vibrant community hub.

Involving a cross section of the local community was extremely important in ensuring the development’s smooth transition from a derelict industrial site, which attracted a variety of antisocial behaviour, to an extensive, noisy construction site and finally a new, vibrant addition to the local community.

The development (and media activity) required consultation with the National Heritage memorial fund, English Heritage, the Heritage Lottery Fund, and Unesco World Heritage, in addition to Camborne Regeneration Forum, the Camborne, Pool and Redruth Regeneration Company, and the Camborne, Roskear, Tuckingmill Townscape Heritage Initiative.

Once complete, Coastline Housing invited the local community to suggest names for the building and streets within the former Holman’s site that reflected their former use. The street signage was designed and created by local college students. This exercise contributed greatly to the town’s sense of renewed pride and ownership of the area.

Needless to say, the project provided abundant news and feature angles, as well as case study material, which were duly researched and extensively distributed by the PR team.

Each news, feature and comment piece was researched, drafted, written, ‘sold-in’ to journalists and effectively distributed, spreading positive news as the build project progressed, raising awareness and developing strong relationships among the media.

On behalf of the client, we further identified and undertook a series of award submissions, helping the development secure additional recognition including:

  • RICS South West 2013 Residential Category - Winner
  • Cornish Buildings Group Awards 2013 - Commended
  • Cornwall Sustainability Awards 2012 Sustainable Construction Retrofit - Highly Commended
  • Sustainable Housing Awards 2013 - Finalist
  • Inside Housing Top 50 UK Affordable Housing Developments 2013
  • Western Morning News Property Awards 2013 - Large Residential Project of the Year Winner
  • APS National CDM Awards 2013 Architectural Project of the Year – Winner

www.coastlinehousing.co.uk

What they said

"Trevu Road was a huge project for Coastline Housing and, thanks to the PR effort, we were able to get the national, regional and local media recognition we felt it deserved. This included a personal visit to the site by a journalist from a very prominent sector magazine, which was the icing on the cake for all involved."

Cheryl Houghton, Communications Advisor, Coastline Housing