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PAID VS EDITORIAL COVERAGE – WHERE IS THE LINE?

PAID VS EDITORIAL COVERAGE – WHERE IS THE LINE? Featured

07 Jun 2016 / Written by  / The Q Collective Blog

Recently, the story about a freelance journalist who allegedly asked a PR agency for cash in exchange for an online profile broke on the Guardian website.

In an ever changing media landscape where sponsored content is becoming much more widely used the line between paid and editorial coverage is becoming increasingly blurred, which in turns raises some critical ethical issues for PR practitioners.

Our account manager Gavin B Harris blogs on the subject for the Chartered Institute of Public Relations’ online publication Influence, where he argues that if you want editorial coverage you should always earn it on merit.

To read the full blog click here http://influence.cipr.co.uk/2016/03/18/paid-vs-editorial-coverage/